Category Archives: Domains

• Brand Bucket for New Domain

  Posted on December 24, 2011 by TestiVar in Domains

  A lot of people get hung up on the fact that you need a short, brandable domain if you are serious about doing business on the Internet. In fact, a vast majority of those who fail with any form of paid advertising have unacceptable domain names. We offer a service to select and register a [...]

  No Comments.
  Continue Reading...

• Name Registrars

  Posted on December 6, 2011 by TestiVar in Domains

  The name registrar study was very controversial.  Nobody (including me) expected that the choice of domain register would have much effect on profitability.  The results showed a huge correlation between profitability of Internet businesses and the domain register they chose for their domain. How is that possible?  Well… With statistical studies, sometimes the reason can [...]

  No Comments.
  Continue Reading...

• Domain Register

  Posted on December 6, 2011 by TestiVar in Domains

  Does it really matter what domain register you use?  Aren’t they all pretty much the same except for some minor cost differences and maybe difficulty to use? I assumed that was the case before I did this study.  Unlike hosting companies, pretty much all of the domain registrars are “up” 100% of the time.  Some [...]

  No Comments.
  Continue Reading...

• How to Name a Business

  Posted on December 6, 2011 by TestiVar in Domains

  In today’s world, you have to think about your domain name or your address on the Internet BEFORE you name your business.  In many cases, they will become one and the same thing.  Our business name is TestiVar, Inc. and our domain name (or web-site address) is TestiVar.com.  Google, Yahoo, eBay, Facebook, Microsoft and most [...]

  No Comments.
  Continue Reading...

• Top Level Domain

  Posted on December 6, 2011 by TestiVar in Domains

  A “top level domain” (TLD for short) is the part of your web-site address that comes after the last period or dot.  For instance, if your website is at http://TestiVar.com , then your TLD is “com.”  Such a web-site is often called a “dot com” because the site’s name ends in a “dot” or a period and [...]

  No Comments.
  Continue Reading...