Category Archives: Uncategorized

• Software Update: TestiVar Advertising

  Posted on May 1, 2012 by TestiVar in Uncategorized

  We are releasing the 1 May 2012 version of TestiVar Advertising for current customers of the Professional Edition, Agency Edition or Developer Edition. The cost to update is only 10% of the retail price. Updates are voluntary and there is never any penalty for skipping updates. You can read about the new features in the [...]

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• Case Study: Preschool

  Posted on April 30, 2012 by TestiVar in Uncategorized

  A friend of one of the co-founders recently asked for help to set up their web-site for a preschool. It was a great case study because it raised a lot of the questions new clients have about using the scientific method to maximize profits. Those questions included: 1. Can you manage a PPC campaign to [...]

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• Shelly Gull Family Leave

  Posted on April 23, 2012 by TestiVar in Uncategorized

  Shelly Gull started her family leave on Saturday, 21 April 2012. She is expected to be on family leave for six months to one year. Please join us in congratulating her on this new adventure in life and thanking her for her service to TestiVar and to you, our customers. Shelly expects her new family [...]

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• If Looks Could Kill…

  Posted on April 19, 2012 by TestiVar in Uncategorized

  It is difficult (but not impossible) to do studies on the “look and feel” that a profitable web-site should have. It is difficult because it can’t just be parsed. However, it is possible to manually gather information like the following from profitable and unprofitable web-sites: 1. Do they have a logo? 2. Where is that [...]

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• Copy Plus

  Posted on April 18, 2012 by TestiVar in Uncategorized

  We have been turning down about 20% of the Managed Advertising orders we receive due to one common issue that deserves a post to answer. This post gives an over-arching view of our Internet business philosophy. We call it “Copy Plus” in-house. Let me see if I can describe to you in simple terms what [...]

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• Friday Update

  Posted on April 13, 2012 by TestiVar in Uncategorized

  This has been another busy week. We answered all customer support requests within a half hour. We made a lot of updates to our products and services. We did almost nothing for our own sales and marketing efforts though. That had to change. So the biggest change this week was adding new people to the [...]

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• Priorities in Life

  Posted on April 11, 2012 by TestiVar in Uncategorized

  We haven’t been able to make blog posts regularly for a week or so due to our business priorities. We place customer support and product improvement as higher priorities than finding new customers. Our blog efforts are normally categorized as a sales effort. However, I ran across a study in my personal time that I [...]

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• Next TestiVar Advertising Release is Tomorrow

  Posted on March 27, 2012 by TestiVar in Uncategorized

  We are finally finished crunching data, compiling and testing. TestiVar Advertising April 2012 release will be ready to go tomorrow. Here are the rules to get the free update: 1. TestiVar Advertising Standard Edition is unaffected by this update. The update adds over 100 new elements. The Standard Edition doesn’t include the ability to select [...]

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• Venture Capital

  Posted on March 19, 2012 by TestiVar in Uncategorized

  The data shows that most profitable online businesses utilize venture capital at some point in their growth process. Do you know where to start looking for venture capital? We will do the study to find out at some point in the future. Here is one place we recommend you check out if you want to [...]

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• Immediate Plans

  Posted on March 16, 2012 by TestiVar in Uncategorized

  It is a Friday. That seems like a good time to recap the week and talk about our future plans. We have several requests from customers for products similar to TestiVar Advertising that help with blogs, or home pages or headlines. We are performing the studies on all of those elements. They won’t be put [...]

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