This is one for your Information Technology department or your webmaster.
The first line of every web page should be starting with a “doctype” tag. We did the study to find out which doctype tag was most associated with profitable sites and least associated with unprofitable sites.
Here are the scores:
Score: 100% | Grade: A+
!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”
—–
Score: 54% | Grade: F
!DOCTYPE html
—–
Score: 18% | Grade: F-
!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Strict//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd”
—–
Score: 12% | Grade: F-
!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.01//EN” “http://www.w3.org/TR/html4/DTD/strict.dtd”
—–
Score: 9% | Grade: F-
!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.01//EN” “http://www.w3.org/TR/html4/strict.dtd”
—–
Score: 8% | Grade: F-
!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN”
—–
The answer to this one seems obvious. The 2nd place answer isn’t even acceptable in this case.
Is your IT team or webmaster up to coding XHTML 1.0 transitional code?